“New research shows that 77% of US adults use the Internet as an information source when shopping locally for products and services.” – Kelsey Group
3/4 of your prospective customers now will research your company and your competitors online before making a purchase decision. The sooner that you start influencing what they find when they research (customer reviews, product/service information, online reputation), the more you will be able to affect what they find.
Almost 80% of US Adults Use Internet Research for Local Purchases
“New research shows that 77% of US adults use the Internet as an information source when shopping locally for products and services.” – Kelsey Group
3/4 of your prospective customers now will research your company and your competitors online before making a purchase decision. The sooner that you start influencing what they find when they research (customer reviews, product/service information, online reputation), the more you will be able to affect what they find.