The ability to create series of emails that are sent out in order and on schedule automatically. The ability to have emails sent on specific dates like customer birthdays/anniversaries, renewal dates and more.
Targeted Send Lists
If every message you send out is to every person in your mailing list, you aren’t taking advantage of targeting your messaging. Your message may be to general to be of great value to your subscribers. You should have the ability to select sub-sets of your subscriber base and send messages only to them.
Personalization
If you’ve been building your list correctly, you’ll at least have a name to go along with that email address. It’s a great opportunity to customize each email sent with the subscriber’s name, and will also help with deliverability.
In-Depth Reporting
You can’t improve your email campaigns if you aren’t tracking open rates, click-throughs, forward-to-friends and connecting these actions to the related visits to your website.
Great Messaging
Clients are often surprised at subscribers cancelling their subscriptions. “Did we say something offensive?” It takes a lot more than not offending a subscriber to keep their interest. If the email that shows up in their inbox doesn’t have a REAL, easy to understand value to that subscriber, they are going to unsubscribe. Make sure that you have taken the time to share something awesome, and have crafted a great message.
Five Email Marketing Musts
The ability to create series of emails that are sent out in order and on schedule automatically. The ability to have emails sent on specific dates like customer birthdays/anniversaries, renewal dates and more.
Targeted Send Lists
If every message you send out is to every person in your mailing list, you aren’t taking advantage of targeting your messaging. Your message may be to general to be of great value to your subscribers. You should have the ability to select sub-sets of your subscriber base and send messages only to them.
Personalization
If you’ve been building your list correctly, you’ll at least have a name to go along with that email address. It’s a great opportunity to customize each email sent with the subscriber’s name, and will also help with deliverability.
In-Depth Reporting
You can’t improve your email campaigns if you aren’t tracking open rates, click-throughs, forward-to-friends and connecting these actions to the related visits to your website.
Great Messaging
Clients are often surprised at subscribers cancelling their subscriptions. “Did we say something offensive?” It takes a lot more than not offending a subscriber to keep their interest. If the email that shows up in their inbox doesn’t have a REAL, easy to understand value to that subscriber, they are going to unsubscribe. Make sure that you have taken the time to share something awesome, and have crafted a great message.