We believe your company needs a 360° Online Presence including…
Website Management
Websites can be so much more than an online brochure. A well-executed, actively managed website is an effective resource for branding/identity and marketing/sales of course, but also for customer support and market research.
Website management requires development, maintenance and promotion to be successful. Key to this success is content publishing. We’ll define the silos of customers and prospects, and constantly measure and adjust our approach to your internet management.
WHAT WE MANAGE:
Web Design & Development
Content Management
Landing Page/Micro-Site Development
Conversion Tracking
Traffic Analytics
Mobile Versioning
Design Revision
Usability Testing
COST TO STAFF INTERNALLY INSTEAD:
Median Cost (salary only) to hire an in-house Web Designer $43,500
Median Cost (salary only) to hire an in-house Web Developer $57,300
Search Ranking
Traffic from search is an ocean of self pre-qualifying customers.
These days, when people see an ad on tv or have a need, they go online and search. When driven by specific need or advertisement, over 40% make a purchase. They will either purchase from you, or your competitor. This is why it’s crucial your offering or solution to appear near the top of that search.
WHAT WE MANAGE:
Search Optimization of Backend Code/Structure
Keyword Density Optimization of Web Copy
Local Search
Strategic AdWords Integration
Keyword Strategy
Search Competitive Analysis
Directory Listing
Link Building
Content Strategy
Site/Traffic Audit and Adjustment
COST TO STAFF INTERNALLY INSTEAD:
Median Cost (salary only) to hire an in-house Search Marketer $63,100
Median Cost (salary only) to hire an in-house Internet Copywriter $38,600
Internet Marketing
You don’t have to just sit and wait for traffic to come to you. Once the fundamentals of search engine optimization and visitor retention are in place, we look to opportunities within your specific industry and location to reach out to prospective customers and drive conversion online.
WHAT WE MANAGE:
Pay-Per-Click (PPC) Management
Adwords Campaign Management
Online Branding/Identity
Online Placement Marketing
Content Copywriting
Internet Marketing Strategy
Audio Asset Production
Video Asset Production
Online PR
COST TO STAFF INTERNALLY INSTEAD:
Median Cost (salary only) to hire an in-house Internet Marketer $57,000
Median Cost (salary only) to hire an in-house Internet Copywriter $38,600
Email Campaigns
Email marketing is one of the most cost effective forms of marketing. We utilize email campaigns to keep your contacts warm, capture new visitors to your website and build loyalty among your existing customer base.
WHAT WE MANAGE:
Email Template Design & Development
Template Compatibility Testing
Filter/Block Testing
Analytics/Conversion Tracking
A/B Conversion Testing
Copywriting
Mailing List Promotion/Maintenance
Versioning & Delivery
COST TO STAFF INTERNALLY INSTEAD:
Median Cost (salary only) to hire an in-house Online Direct Marketer $41,500
Median Cost (salary only) to hire an in-house Internet Copywriter $38,600
Social Media
Social Media is fundamentally changing the way that companies communicate and market themselves. What previously was a one-way broadcast telling prospective customers to make a buying decision has become a two-way conversation. Customers can now be a major part of your online presence just by commenting in social media. Left unmonitored, this can be challenging, but with proper management it becomes an exciting new avenue to engage and interact with prospective and current customers and build stronger relationships and loyalty.
WHAT WE MANAGE:
Social Network Content Marketing
Social Network Active Engagement
Social Pulse Monitoring
Content/Media Publishing
Channel Management
Market Research
Reputation Management
COST TO STAFF INTERNALLY INSTEAD:
Median Cost (salary only) to hire an in-house Social Media Marketer $52,200
Do you want to attempt to hire these individuals in-house?
Assuming you have enough knowledge to interview and determine who is qualified, then you still have to manage them, keep them up on training and industry developments, pay benefits and more. Let us be your outsourced web department and a trusted advisor and partner in your internet marketing and management efforts online. Come to a free class or workshop and we’ll show you how…
A 360° Online Presence
Website Management
Websites can be so much more than an online brochure. A well-executed, actively managed website is an effective resource for branding/identity and marketing/sales of course, but also for customer support and market research.
Website management requires development, maintenance and promotion to be successful. Key to this success is content publishing. We’ll define the silos of customers and prospects, and constantly measure and adjust our approach to your internet management.
WHAT WE MANAGE:
COST TO STAFF INTERNALLY INSTEAD:
Search Ranking
Traffic from search is an ocean of self pre-qualifying customers.
These days, when people see an ad on tv or have a need, they go online and search. When driven by specific need or advertisement, over 40% make a purchase. They will either purchase from you, or your competitor. This is why it’s crucial your offering or solution to appear near the top of that search.
WHAT WE MANAGE:
COST TO STAFF INTERNALLY INSTEAD:
Internet Marketing
You don’t have to just sit and wait for traffic to come to you. Once the fundamentals of search engine optimization and visitor retention are in place, we look to opportunities within your specific industry and location to reach out to prospective customers and drive conversion online.
WHAT WE MANAGE:
COST TO STAFF INTERNALLY INSTEAD:
Email Campaigns
Email marketing is one of the most cost effective forms of marketing. We utilize email campaigns to keep your contacts warm, capture new visitors to your website and build loyalty among your existing customer base.
WHAT WE MANAGE:
COST TO STAFF INTERNALLY INSTEAD:
Social Media
Social Media is fundamentally changing the way that companies communicate and market themselves. What previously was a one-way broadcast telling prospective customers to make a buying decision has become a two-way conversation. Customers can now be a major part of your online presence just by commenting in social media. Left unmonitored, this can be challenging, but with proper management it becomes an exciting new avenue to engage and interact with prospective and current customers and build stronger relationships and loyalty.
WHAT WE MANAGE:
COST TO STAFF INTERNALLY INSTEAD:
Do you want to attempt to hire these individuals in-house?
Assuming you have enough knowledge to interview and determine who is qualified, then you still have to manage them, keep them up on training and industry developments, pay benefits and more. Let us be your outsourced web department and a trusted advisor and partner in your internet marketing and management efforts online. Come to a free class or workshop and we’ll show you how…