Author Archives: Mateo
Blogging for Restaurants
The NFL draft starts tonight on the NFL channel, which I don’t get at home, so I needed to find a sports bar or restaurant I could go to this evening to watch and have dinner. After some fruitless searching on google, I was reduced to calling several establishments by phone in order to find [...]
Is Your Web Presence Ready for the iPad?
The latest release from Apple – the iPad – serves as a reminder of the importance of mobile Internet marketing. When prospective customers are out and about and using their mobile device to find a product or service around them, your website needs to be designed and tested to display properly on those devices.
Have you [...]
Posted in Case Studies Leave a comment
360IM Featured in OKCBiz Magazine
OKCBiz magazine featured a photo and some quotes in their December issue. Click here to read the article.
Posted in News & Updates Leave a comment
Where Do I Need To Rank In Search?
An overview of ranking well in search for your business, selecting the right keyword phrases through keyword research and competing to appear higher in organic results.
Posted in Search Ranking Tagged google, keywords, search engine optimization, seo, VIDEO POST Leave a comment
Five Email Marketing Musts
Triggered/Scheduled Sends
The ability to create series of emails that are sent out in order and on schedule automatically. The ability to have emails sent on specific dates like customer birthdays/anniversaries, renewal dates and more.
Targeted Send Lists
If every message you send out is to every person in your mailing list, you aren’t taking advantage of targeting [...]
Making Your Blog Better Than Your Competitor’s
We’ve posted some ideas on how you can improve your company’s blog and outperform your competitors in subscriptions. Be a better resource to your website visitors and gain permission to market to them in the future through email, blog subscriptions and other internet marketing approaches.
17 Differences Between Social Media and Traditional Marketing
This article lists some great examples of the differences (and advantages) of social media marketing versus traditional old school marketing, including:
One way vs two way conversations
Real or near real-time response
Authenticity in consumer data
A spectrum of relationships
Interactive media
Read the full article here.
Posted in Social Media Leave a comment
Quoted in Entreprenurial Online Mag!
Check out Tip #21: View the Article
Posted in News & Updates Leave a comment
Almost 80% of US Adults Use Internet Research for Local Purchases
“New research shows that 77% of US adults use the Internet as an information source when shopping locally for products and services.” – Kelsey Group
3/4 of your prospective customers now will research your company and your competitors online before making a purchase decision. The sooner that you start influencing what they find when they research [...]
Considering a Flash Website? I’d Think Twice.