Category Archives: Outbound Marketing

Five Email Marketing Musts

Triggered/Scheduled Sends The ability to create series of emails that are sent out in order and on schedule automatically. The ability to have emails sent on specific dates like customer birthdays/anniversaries, renewal dates and more. Targeted Send Lists If every message you send out is to every person in your mailing list, you aren’t taking advantage of targeting [...]
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Online Has Finally Eclipsed TV for Advertising

The amount spent advertising online has finally exceeded that amount spent on TV promotions. It was inevitable, but this has happened even sooner than expected. 
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The Easiest Way To Explain Web Marketing

We’re big fans of John Jantsch and Duct Tape Marketing here at 360IM. John just posted a new article that might help in understanding the attract – capture – assist – convert cycle we practice ourselves. Worth the read, and notice how much of the work is past that first visit and lies within the ongoing [...]
Also posted in Content Production, Search Ranking, Social Media, Website Management | Tagged , , , , , , , | Leave a comment

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