Category Archives: Social Media
Google Now Owns over 70% of Search
What’s this mean to businesses trying to be found in local searches? Google is giving more and more weight in their ranking to video and social media platforms. If you aren’t building a well-indexed collection of video and a history in the larger social networks, you could find it hard to maintain (much less achieve) [...]
The Easiest Way To Explain Web Marketing
We’re big fans of John Jantsch and Duct Tape Marketing here at 360IM. John just posted a new article that might help in understanding the attract – capture – assist – convert cycle we practice ourselves.
Worth the read, and notice how much of the work is past that first visit and lies within the ongoing [...]
Video References/Customer Quotes for the Win!
We use a tool internally for managing twitter accounts called CoTweet. Great tool, and they emailed me this morning with a link to their YouTube channel, which they use for sharing customer interviews, quotes and references. Here is how they set up the video link in their email blast:
These videos don’t play in the email [...]
Also posted in Case Studies, Content Production Tagged reputation mgm, Video, youtube Leave a comment
Brick and Morter Social Media
While meeting a friend for lunch, I came across this great example of social media in practice in the real world.
The Ten Categories of Social Media (Part I)
When we sit down together in the war room to begin developing our social media strategy for a client, we’ve found it helpful to use this list of the ten categories of social media. Each requires a different approach, and all are key to the success of our overall SMM (social media marketing) plan.
Let’s take [...]
Posted in Social Media Tagged delicious, facebook, landing pages, linkedin, reputation management, seo, social bookmarking, stumbleupon, twitter Leave a comment
So What is the ROI on Social Media?
Posted in Social Media Tagged facebook, linkedin, reputation management, stumbleupon, twitter Leave a comment
300 Cases of Social Media Marketing
We found this PDF of the social media activity of 300 companies fun to browse. Great for researching new techniques and finding marketing inspiration.
Posted in Social Media Tagged blogging, delicious, face, linkedin, reputation management, social bookmarking, stumbleupon, twitter Leave a comment
Twitter for Business
There are plenty of sites that explain what Twitter is and how to post tweets and reply to others. However, for business the important question is: Why Twitter is relevant to you and your business?
Case Studies: Social Media for Brick n’ Mortar Small Businesses
A great article with three case studies on small businesses that are using social media to drive sales.
17 Differences Between Social Media and Traditional Marketing