Social Media is the new word-of-mouth, networking and reputation combined.
Social media marketing is the opposite of old school push marketing. You can’t hard sell. You have to build trust, engage prospects and provide phenomenal customer service.
It’s easy to focus on the tools of Social Media (Twitter, Facebook, social bookmarking etc) and miss the real truth: Businesses now have the ability to tap into the most coveted of all marketing opportunities; word-of-mouth. Until now, there was no way to measure mentions of your brand, products and services. There has been no way to engage those conversations and take advantage of the referral in real-time.
There’s never been a way to positively affect negative word-of-mouth before now either. Imagine the importance of being aware when a disgruntled customer or let-down prospect starts to tell others about your company. The chance to offer amends and prove your company’s dedication to customer support and service can preemptively diffuse otherwise bad (and sometimes viral!) PR.
We call this Online Reputation Management (ORM). If you do nothing else with Social Media, it’s critical to stay vigilant regarding your online reputation. More and more consumers evaluate goods and services through social media. Search engines and sites like Twitter, Facebook, Delicious and more are making word-of-mouth easily gathered and reviewed. This takes the power of your company’s impression away from your branding and advertising design, and into the hands of your customers and fans.
Luckily, with proper management, you can have a big impact on how that impression grows and influences your prospects.
Intro to Social Media
Social media marketing is the opposite of old school push marketing. You can’t hard sell. You have to build trust, engage prospects and provide phenomenal customer service.
It’s easy to focus on the tools of Social Media (Twitter, Facebook, social bookmarking etc) and miss the real truth: Businesses now have the ability to tap into the most coveted of all marketing opportunities; word-of-mouth. Until now, there was no way to measure mentions of your brand, products and services. There has been no way to engage those conversations and take advantage of the referral in real-time.
There’s never been a way to positively affect negative word-of-mouth before now either. Imagine the importance of being aware when a disgruntled customer or let-down prospect starts to tell others about your company. The chance to offer amends and prove your company’s dedication to customer support and service can preemptively diffuse otherwise bad (and sometimes viral!) PR.
We call this Online Reputation Management (ORM). If you do nothing else with Social Media, it’s critical to stay vigilant regarding your online reputation. More and more consumers evaluate goods and services through social media. Search engines and sites like Twitter, Facebook, Delicious and more are making word-of-mouth easily gathered and reviewed. This takes the power of your company’s impression away from your branding and advertising design, and into the hands of your customers and fans.
Luckily, with proper management, you can have a big impact on how that impression grows and influences your prospects.